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It's mad, mad, in 'The Thick of It' (6)

Ross

I believe the answer is:

amidst

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'the thick of it' is the definition.
I don't know anything about this answer so I cannot judge whether it can be defined by this definition.

'it's mad mad' is the wordplay.
'mad' indicates anagramming the letters.
'its'+'mad'='itsmad'
'itsmad' is an anagram of 'AMIDST'.

'in' acts as a link.

Can you help me to learn more?

(Other definitions for amidst that I've seen before include "In the thick of" , "Surrounded by" , "Embraced by" , "Beset" , "It's mad (anag.)" .)

I've seen this clue in The Telegraph.
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