Crossword Genius

It's on the hook (4)

Ross

I believe the answer is:

bait

'it's on the hook' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for bait that I've seen before include "What lures" , "Food to entice fish; taunt" , "Tempt" , "Allurement" , "Enticement for fish" .)

I've seen this clue in The New York Times.
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