Ivory or Coast product (4)

I believe the answer is:

soap

(Other definitions for soap that I've seen before include "TV programme; cleanser" , "Washing aid" , "made in a bar?" , "Day-to-day TV series" , "Cleaning substance - melodramatic TV or radio series" .)

I've seen this clue in the USA Today.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.