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Jet rejected by rock band's lead singer as a publicity gesture? (7)

Ross

I believe the answer is:

gimmick

I'm a little stuck... Click here to teach me more about this clue!

'rock band's lead singer as a publicity gesture?' is the definition.
I can't tell whether this defines the answer.

'jet rejected by' is the wordplay.
'jet' becomes 'MIG'.
'rejected' says the letters should be written in reverse.
'by' becomes 'mick' (I can't explain this - if you can you should give a lot more credence to this answer).
'mig' in reverse letter order is 'gim'.
'gim'+'mick'='GIMMICK'

Can you help me to learn more?

(Other definitions for gimmick that I've seen before include "Artifice, clever stratagem" , "Attention-seeking device, trick" , "PR stunt?" , "Clever or deceptive device" , "Device to attract attention and publicity" .)

I've seen this clue in The Guardian.
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