Crossword Genius

Jo's trademark? (5)

Ross

I believe the answer is:

brand

I'm a little stuck... Click here to teach me more about this clue!

This could be a double definition.

'jo's' is the first definition.
Both the answer and definition are singular nouns.
Maybe they are linked in a way I don't understand?

'trademark?' is the second definition.
(I've seen this in another clue)

Can you help me to learn more?

(Other definitions for brand that I've seen before include "Name given to a product or service" , "Type of product - identifying mark on livestock" , "Label" , "Stamp" , "Trademark - burning piece of wood" .)

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