Crossword Genius

Kindly support (9)

Ross

I believe the answer is:

patronise

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'support' is the definition.
(I know that patronise is a type of support)

I can't explain the remainder of the clue.

Can you help me to learn more?

(Other definitions for patronise that I've seen before include "Frequent as customer" , "champion" , "Finance" , "Give encouragement or treat with condescension" , "Talk down to" .)

I've seen this clue in The Irish News.
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