Crossword Genius

"Labour with vigour" - a new catchphrase (6)

Ross

I believe the answer is:

slogan

'catchphrase' is the definition.
(I've seen this before)

'labour with vigour a new' is the wordplay.
'labour with vigour' becomes 'slog'.
'a new' becomes 'an' (I've seen this in other clues).
'slog'+'an'='SLOGAN'

(Other definitions for slogan that I've seen before include "Short catchy phrase used in advertising" , "Advertising catchphrase" , "Tag line" , "Ad. catchphrase" , "Memorable advertising phrase" .)

I've seen this clue in The Independent.
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