Lack of bravery making bully order a cider (9)
I believe the answer is:
cowardice
'lack of bravery' is the definition.
(I've seen this before)
'bully order a cider' is the wordplay.
'bully' becomes 'cow' (cow can mean to bully or oppress).
'order' indicates an anagram.
'a'+'cider'='acider'
'acider' with letters rearranged gives 'ardice'.
'cow'+'ardice'='COWARDICE'
'making' acts as a link.
(Other definitions for cowardice that I've seen before include "not bravery, either" , "Craven fear in face of enemy" , "Spinelessness" , "court-martial offence" , "Spineless character" .)