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Lacking sponsorship, Charlie's dropped not fired (7)

Ross

I believe the answer is:

unbaked

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'lacking sponsorship charlie's dropped' is the definition.
I can't tell whether this defines the answer.

'not fired' is the wordplay.
'not' becomes 'un' (prefix meaning 'not').
'fired' becomes 'baked' (I am not sure about this - if you are sure you should give a lot more credence to this answer).
'un'+'baked'='UNBAKED'

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I've seen this clue in The Independent.
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