Landmark of Piccadilly Circus (4)

I believe the answer is:

eros

(Other definitions for eros that I've seen before include "In Greek myth, the god of love" , "Arrow-shooting god" , "Cupid, son of Aphrodite" , "I'm in a circus in London" , "Cupid, to the Greeks" .)

I've seen this clue in The Sun.

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