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Language by son beginning to generate row (7)

Ross

I believe the answer is:

shindig

I'm a little stuck... Click here to teach me more about this clue!

'row' is the definition.
The definition and answer can be both groups as well as being singular nouns.
Maybe there's an association between them I don't understand?

'language by son beginning to generate' is the wordplay.
'language' becomes 'hindi' (Hindi is an example).
'by' means one lot of letters go next to another.
'son' becomes 's' (genealogical abbreviation for son).
'beginning to' suggests taking the first letters.
The first letter of 'generate' is 'g'.
'hindi' after 's' is 'shindi'.
'shindi'+'g'='SHINDIG'

Can you help me to learn more?

(Other definitions for shindig that I've seen before include "wild party" , "Lively party, knees-up" , "Hooley" , "commotion" , "Large, lively party" .)

I've seen this clue in The Telegraph.
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