Crossword Genius

Large flower -- it's enticing (4)

Ross

I believe the answer is:

lure

'it's enticing' is the definition.
(a lure entices someone)

'large flower' is the wordplay.
'large' becomes 'L' (eg in clothes sizes).
'flower' becomes 'ure' (river in Yorkshire).
'l'+'ure'='LURE'

(Other definitions for lure that I've seen before include "draw" , "Attract with bait" , "'Entice, tempt (4)'" , "Tempt with bait" , "Enticement" .)

I've seen this clue in The Telegraph.
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