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Lead on aluminium bait that's artificial (6)

Ross

I believe the answer is:

allure

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'lead on' is the definition.
(thesaurus)

I can't explain the rest of the clue.

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(Other definitions for allure that I've seen before include "Charm, magnetism" , "Powerful attraction" , "Tempt" , "Attractiveness, glamour" , "Enchanting attractiveness" .)

I've seen this clue in The Telegraph.
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