Crossword Genius

Less familiar reindeer are rejecting harnesses (5)

Ross

I believe the answer is:

rarer

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'less familiar' is the definition.
('rare' can be the opposite of 'familiar' so perhaps 'rarer' is reasonable for 'less familiar')

I don't understand the remainder of the clue.

Can you help me to learn more?

(Other definitions for rarer that I've seen before include "Less frequent" , "steak may be wanted thus?" , "Less often seen" , "Comparatively sparse" , "Thinner" .)

I've seen this clue in The Times.
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