Less than a half share, as a rule? (5)
I believe the answer is:
habit
'a rule?' is the definition.
(thesaurus)
I don't understand how the rest of the clue works.
Can you help me to learn more?
(Other definitions for habit that I've seen before include "It's second nature" , "Monk's gown or custom" , "Propensity" , "Dress - custom - practice" , "Addiction to a drug" .)