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Lift tone of short business proposal (8,5)

Ross

I believe the answer is:

elevator pitch

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'short business proposal' is the definition.
I know nothing about this answer so I can't tell whether it can be defined by this definition.

'lift tone' is the wordplay.
'lift' becomes 'elevator' (synonyms).
'tone' becomes 'pitch' (I've seen this before).
'elevator'+'pitch'='ELEVATOR PITCH'

'of' acts as a link.

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I've seen this clue in The Irish Times.
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