Like low-shine lipstick (5)

I believe the answer is:

matte

(Other definitions for matte that I've seen before include "Mask used in film; ET mat (anag.)" , "Unusually dull" , "Mask used to record two images on same film" , "Mask used to add an image in front of camera" , "Dull, flat" .)

I've seen this clue in the LA Times.

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