Crossword Genius

Like the look of, for no plain reason (5)

Ross

I believe the answer is:

fancy

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'like' is the definition.
(both can mean to find someone attractive)

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for fancy that I've seen before include "Imagine; desire" , "Have a crush on" , "Highly-decorated; whim" , "idea" , "Imagine - whim - highly decorated" .)

I've seen this clue in the Evening Standard.
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