Crossword Genius

Link to alternative journal about new normal (8)

Ross

I believe the answer is:

ordinary

I'm a little stuck... Click here to teach me more about this clue!

'link' is the definition.
The definition and answer can be both man-made objects as well as being singular nouns.
Maybe you can see an association between them that I can't see?

'alternative journal about new normal' is the wordplay.
'alternative' becomes 'or'.
'journal' becomes 'diary' (diary is a kind of journal).
'about' indicates putting letters inside.
'new normal' becomes 'n' (I can't justify this - if you can you should give a lot more credence to this answer).
'diary' enclosing 'n' is 'dinary'.
'or'+'dinary'='ORDINARY'

'to' acts as a link.

Can you help me to learn more?

(Other definitions for ordinary that I've seen before include "Normal, usual" , "Run-of-the-mill" , "charge for arms" , "penny-farthing years ago" , "Undistinguished" .)

I've seen this clue in The Telegraph.
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