Lip balm brand (3)

I think it could be either:

Which length description are you looking for?:

eos

'lip balm brand' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for eos that I've seen before include "Greek god of the dawn" , "Greek dawn goddess" .)

I've seen this clue in the LA Times and the USA Today.

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