Lip service?
(Other definitions for balm that I've seen before include "that will soothe the skin" , "Soothing medicine for lamb" , "Soothing stuff for lamb" , "Soothing substance" , "Soothing herb" .)
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">lip service?</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I've seen this in another clue)</span><br/ ><br/ >This is the entire clue.<br/ ></span>
(Other definitions for kisses that I've seen before include "Osculates" , "Light touches" , "Osculations" , "Smackers" , "Pecks" .)