Lip service?
(Other definitions for balm that I've seen before include "that will soothe the skin" , "Soothing medicine for lamb" , "Soothing stuff for lamb" , "Soothing substance" , "Soothing herb" .)
'lip service?' is the definition.
(I've seen this in another clue)
This is the entire clue.
(Other definitions for kisses that I've seen before include "Osculates" , "Light touches" , "Osculations" , "Smackers" , "Pecks" .)