Little ___ culture (form of self-care that involves rewards) (5)

I believe the answer is:

treat

(Other definitions for treat that I've seen before include "Indulgence; deal with" , "Entertain - minister - free entertainment" , "Practise medicine" , "Source of gratification" , "Deal with; an outing" .)

I've seen this clue in the USA Today.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.