Logo -- pattern (5)
I believe the answer is:
motif
This clue is a double definition.
'logo' is the first definition.
(I've seen this before)
'pattern' is the second definition.
(motif is a kind of pattern)
(Other definitions for motif that I've seen before include "Distinctive idea or theme" , "Theme, perhaps musical" , "symbolic ornament" , "Recurring theme, especially in music" , "Dominant theme in art" .)