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Longing turned into loud cajoling (10)

Ross

I believe the answer is:

blarneying

'cajoling' is the definition.
('blarney' can be a synonym of 'cajole')

'longing turned into loud' is the wordplay.
'longing' becomes 'yen' (yen can mean a desire or longing for something).
'turned' says the letters should be written in reverse.
'into' is an insertion indicator.
'loud' becomes 'blaring' (similar in meaning).
'yen' back-to-front is 'ney'.
'ney' put into 'blaring' is 'BLARNEYING'.

I've seen this clue in The Times and The Sunday Times.
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