Crossword Genius

Looks kind often (7)

Ross

I believe the answer is:

regards

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'looks' is the definition.
(regard is a kind of look)

I can't explain the remainder of the clue.

Can you help me to learn more?

(Other definitions for regards that I've seen before include "Observes" , "Looks at" , "Heeds" , "Contemplates" , "Kindly greetings conveyed in a message" .)

I've seen this clue in The Globe and Mail.
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