Crossword Genius

Lordly name? (5)

Ross

I believe the answer is:

title

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'lordly name?' is the definition.
The answer and definition can be both related to communication as well as being singular nouns.
Maybe they are linked in a way I don't understand?

This is the entire clue.

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(Other definitions for title that I've seen before include "Proprietorship" , "inscription" , "Name - legal right" , "headline?" , "Deed showing legal right to a property" .)

I've seen this clue in the Evening Standard.
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