Crossword Genius

Loss of it can be humiliating (4)

Ross

I believe the answer is:

face

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This clue might be a double definition.

'loss' is the first definition.
The answer and definition can be both acts as well as being singular nouns.
Perhaps they are linked in a way I don't understand?

'it can be humiliating' is the second definition.
The definition suggests a singular noun which matches the answer.

'of' is the link.

Can you help me to learn more?

(Other definitions for face that I've seen before include "Watch's dial" , "set of features" , "Outward appearance" , "Countenance, visage" , "Cope with" .)

I've seen this clue in The Irish News.
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