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Lots of one sought by bargain hunter (1,5,4)

Ross

I believe the answer is:

a great deal

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This clue might be a double definition.

'lots' is the first definition.
(I've seen this before)

'one sought by bargain hunter' is the second definition.
Although both the answer and definition are singular nouns, I don't see how they can define each other.

'of' acts as a link.

Can you help me to learn more?

(Other definitions for a great deal that I've seen before include "Very much" , "lots" , "Some bargain" , "many" , "What the card player wants" .)

I've seen this clue in The Telegraph.
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