Crossword Genius

Loud little boy turned modest (6)

Ross

I believe the answer is:

flashy

'loud' is the definition.
('flashy' can be a synonym of 'loud')

'little boy turned modest' is the wordplay.
'little boy' becomes 'alf' (shortened version of Alfred or Alfie**).
'turned' says the letters should be written backwards.
'modest' becomes 'shy'.
'alf' back-to-front is 'fla'.
'fla'+'shy'='FLASHY'

(Other definitions for flashy that I've seen before include "Cheap and showy" , "Superficially brilliant" , "Showily stylish" , "Tastelessly showy" , "Gaudy or showy" .)

I've seen this clue in The Guardian.
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