Crossword Genius

Loudly coloured (5)

Ross

I believe the answer is:

lurid

(Other definitions for lurid that I've seen before include "Glaring in colour, shockingly vivid" , "Vividly shocking" , "Fiery - sensational" , "Horrifying - sensational" , "Explicit" .)

I've seen this clue in the Sydney Morning Herald.
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