Crossword Genius

Lucky allurement? (5)

Ross

I believe the answer is:

charm

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'allurement?' is the definition.
(I've seen this in another clue)

I can't explain the remainder of the clue.

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(Other definitions for charm that I've seen before include "Win over" , "Entrance; amulet" , "Greatly delight" , "Engaging quality" , "Enrapture" .)

I've seen this clue in the Evening Standard.
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