Lure first of tourists in Eastern Mediterranean resort (6)
I believe the answer is:
entice
'lure' is the definition.
(lure can mean to entice or attract)
'first of tourists in eastern mediterranean resort' is the wordplay.
'first of tourists' becomes 't' (1st letter of 'tourists').
'in' is an insertion indicator.
'eastern' becomes 'e'.
'mediterranean resort' becomes 'nice' (French city on the Mediterranean).
'e'+'nice'='enice'
't' put into 'enice' is 'ENTICE'.
(Other definitions for entice that I've seen before include "Lure, inveigle" , "Allure" , "act like clickbait" , "Attract or persuade with offer" , "alluring" .)