Lure or entice (7)
I believe the answer is:
attract
This clue is a double definition.
'lure' is the first definition.
(I've seen this in another clue)
'entice' is the second definition.
(to entice is to lure or attract)
(Other definitions for attract that I've seen before include "Draw, pull" , "Arouse interest of" , "Draw towards like a magnet" , "to be appealing" , "Draw, charm, captivate" .)