Crossword Genius

Macron ignores first two videos periodically shown for associates (7)

Ross

I believe the answer is:

cronies

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'associates' is the definition.
The answer and definition can be both people as well as being plural nouns.
Perhaps there's a link between them I don't understand?

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Another definition for cronies that I've seen is " 'Buddies, sidekicks (7)'".)

I've seen this clue in The Irish Times.
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