Make attractive (6)

I think it could be either:

Which length description are you looking for?:

endear

'make attractive' is the definition.
(synonyms)

This is the entire clue.

(Other definitions for endear that I've seen before include "Make appeal" , "inspire love" , "Bind in gratitude" , "Cause to like" , "make sweet" .)

I've seen this clue in The Star Tribune, the New York Times, The Guardian and the King Feature Syndicate.

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