Crossword Genius

Make the best use of (8)

Ross

I think it could be either:

optimise

maximise

(Other definitions for optimise that I've seen before include "Tune up (S, not Z)" , "Make as effective or favourable as possible" , "Render best" , "Make the best of (something)" , "best possible result" .)

I've seen this clue in The Mirror and The Times.
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