Make-up put on cheek (8)
I believe the answer is:
lipstick
'make-up' is the definition.
(I know that lipstick is a type of make-up)
'put on cheek' is the wordplay.
'put' becomes 'stick' (I've seen this in other clues).
'on' says to put letters next to each other.
'cheek' becomes 'lip' (both can mean insolence or rudeness).
'stick' after 'lip' is 'LIPSTICK'.
(Other definitions for lipstick that I've seen before include "Skit clip about a cosmetic" , "girl may have to face" , "Item of face makeup" , "Cosmetic used to colour around the mouth" , "Type of cosmetic" .)