Crossword Genius

Make well-liked (6)

Ross

I believe the answer is:

endear

'make well-liked' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for endear that I've seen before include "Draw" , "Earned (anag.)" , "Make appeal" , "Make popular" , "Make loveable" .)

I've seen this clue in the USA Today and the Universal.
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