Crossword Genius

Make your prices lower than, but don't take off enough? (8)

Ross

I believe the answer is:

undercut

I'm a little stuck... Click here to teach me more about this clue!

'off enough?' is the definition.
Although both the answer and definition are singular nouns, I cannot see how they can define each other.

'make your prices lower than but don't' is the wordplay.
I cannot quite understand how this works, but
'make' could be 'cut' (cutting is a kind of making) and 'cut' is present in the answer.
'lower' could be 'under' (under means lower down) and 'under' is found in the answer.
This accounts for all the letters.
This explanation may well be incorrect...

'take' acts as a link.

Can you help me to learn more?

(Other definitions for undercut that I've seen before include "Sell cheaper than the competition" , "Ask a lower price than" , "Offer a better price than (a competitor)" , "offered at low price" , "Sell for lower price than another" .)

I've seen this clue in the Evening Standard.
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