Crossword Genius

Man like that, awful clothes, a cleaner (6,4)

Ross

I believe the answer is:

baking soda

I'm a little stuck... Click here to teach me more about this clue!

'cleaner' is the definition.
Although both the answer and definition are singular nouns, I cannot see how they can define each other.

'man like that awful clothes a' is the wordplay.
I cannot quite understand how this works, but
'man' could be 'kin' and 'kin' is located in the answer.
'a' is within the answer.
'like that' could be 'so' (as in 'like so') and 'so' is found within the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for baking soda that I've seen before include "Common name for sodium bicarbonate" , "possible antacid" .)

I've seen this clue in The Telegraph.
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