Crossword Genius

Manage commercial cleric (10)

Ross

I believe the answer is:

administer

'manage' is the definition.
(I know that administer is a type of manage)

'commercial cleric' is the wordplay.
'commercial' becomes 'ad' (abbreviation for advertisement).
'cleric' becomes 'minister'.
'ad'+'minister'='ADMINISTER'

(Other definitions for administer that I've seen before include "Apply" , "Manage" , "Run" , "conduct" , "Dispense" .)

I've seen this clue in the Sydney Morning Herald.
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