Crossword Genius

Manufacturer offering no choice? (5)

Ross

I believe the answer is:

maker

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'manufacturer' is the definition.
('maker' can be a synonym of 'manufacturer')

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for maker that I've seen before include "Producer" , "Manufacturer" , "Fabricator; poet (arch.)" , "One who creates or constructs" , "Creator" .)

I've seen this clue in the Evening Standard.
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