Crossword Genius

Many a measure regarded as a sure thing (5)

Ross

I believe the answer is:

cinch

'a sure thing' is the definition.
(I've seen this in another clue)

'many a measure' is the wordplay.
'many' becomes 'c' (C is the Roman numeral for i00).
'a measure' becomes 'inch' (inch is a unit of length).
'c'+'inch'='CINCH'

'regarded as' is the link.

(Other definitions for cinch that I've seen before include "In slang, a certainty or easy task" , "simple job" , "Doddle" , "Something easily done" , "piece of cake" .)

I've seen this clue in the Evening Standard.
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