Crossword Genius

Maybe guy’s iffy gel, mostly for styling (6)

Ross

I believe the answer is:

effigy

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(Other definitions for effigy that I've seen before include "Model of a person made to be damaged or destroyed as a protest" , "Graven image" , "A guy, for instance" , "Crude model of person" , "(Burnable) representation of a person" .)

I've seen this clue in The Times.
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