Crossword Genius

Media boss longing to get spinning (7)

Ross

I believe the answer is:

eddying

I'm a little stuck... Click here to teach me more about this clue!

'spinning' is the definition.
The answer and definition can be both to do with motion as well as being present participle verbs.
Perhaps there's an association between them I don't understand?

'media boss longing' is the wordplay.
'media boss' becomes 'ed' (short for editor).
'longing' becomes 'dying' (dying is a kind of longing).
'ed'+'dying'='EDDYING'

'to get' is the link.

Can you help me to learn more?

(Other definitions for eddying that I've seen before include "in vortex" , "Swirling around" , "Swirling round" .)

I've seen this clue in The Independent.
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