Crossword Genius

Mike in market produces pong (5)

Ross

I believe the answer is:

smell

I'm a little stuck... Click here to teach me more about this clue!

'pong' is the definition.
Both the definition and answer are singular nouns.
Maybe you can see an association between them that I can't see?

'mike in market' is the wordplay.
'mike' becomes 'M' (phonetic alphabet: alpha, bravo, charlie etc.).
'in' means one lot of letters goes inside another.
'market' becomes 'sell' (I've seen this before).
'm' put within 'sell' is 'SMELL'.

'produces' acts as a link.

Can you help me to learn more?

(Other definitions for smell that I've seen before include "Nasal sense" , "Scent" , "Aroma" , "stink" , "Unpleasant odour" .)

I've seen this clue in The Sun.
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