Millions consume beef for example (4)

I believe the answer is:

meat

'beef for example' is the definition.
(I know that beef is a type of meat)

'millions consume' is the wordplay.
'millions' becomes 'm' (abbreviation).
'consume' becomes 'eat' (eating is a kind of consuming).
'm'+'eat'='MEAT'

(Other definitions for meat that I've seen before include "Eg, beef or pork" , "Food for carnivores" , "The flesh of animals as food" , "Spam, ham, lamb etc" , "Flesh for eating" .)

I've seen this clue in The Sun.

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