Millions put on bear image (5)
I believe the answer is:
totem
'image' is the definition.
The answer and definition can be both man-made objects as well as being singular nouns.
Perhaps you can see a link between them that I can't see?
'millions put on bear' is the wordplay.
'millions' becomes 'm' (abbreviation).
'put on' says to put letters next to each other.
'bear' becomes 'tote' (I've seen this before).
'm' put after 'tote' is 'TOTEM'.
Can you help me to learn more?
(Other definitions for totem that I've seen before include "Symbol given (undue) respect" , "Emblem of a clan" , "symbol representing clan" , "Animal as emblem" , "Venerated emblem" .)