Minimal asset of shipping company that's something of a joke (8)
I believe the answer is:
oneliner
'minimal asset of shipping company that's something' is the definition.
I know nothing about this answer so I can't tell whether this works.
'a joke' is the wordplay.
'a' becomes 'one'.
'joke' becomes 'liner' (I am not sure about this - if you are sure you should give a lot more credence to this answer).
'one'+'liner'='ONELINER'
'of' is the link.
Can you help me to learn more?
(Another definition for oneliner that I've seen is " Witty remark".)