Crossword Genius

More beefy mass, one consumed by consumer (7)

Ross

I believe the answer is:

meatier

I'm a little stuck... Click here to teach me more about this clue!

'more beefy' is the definition.
Both the answer and definition are comparative adjectives. Perhaps there's a link between them I don't understand?

'mass one consumed by consumer' is the wordplay.
'mass' becomes 'm' (symbol used in Physics e.g. f=ma).
'one' becomes 'i' (Roman numeral).
'consumed by' is an insertion indicator.
'consumer' becomes 'eater' (eater is a kind of consumer**).
'i' going into 'eater' is 'eatier'.
'm'+'eatier'='MEATIER'

Can you help me to learn more?

(Other definitions for meatier that I've seen before include "More brawny" , "having more muscle" , "More substantial - emirate (anag)" , "Having more flesh" .)

I've seen this clue in The Telegraph.
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